Overview
A short-form social media video created for Smile Train, inspired by the “We are…” trend. The piece features staff members sharing the qualities that define the organization, using a playful and authentic format to highlight its culture and mission. This video combines humor, personality, and purpose to humanize the brand and connect with audiences.

Goal
To showcase organizational culture and strengthen brand identity by highlighting the people behind the mission.

Role
In-House Video Producer (Director, Producer & Editor)