Giving Tuesday (2025)
Overview
A kinetic typography video created for Smile Train, using only animated text to tell a powerful story. With no imagery or footage, the piece relies entirely on rhythm, pacing, and motion to evoke emotion—guiding viewers through the journey of a child born with a cleft, from isolation and uncertainty to healing and joy.
Goal
To evoke an emotional response and inspire donations during the giving season by showing how supporter contributions can transform a child’s life through access to cleft care.
Role
In-House Video Producer (Editor)
Next